Discover beauty for every eye, lip, and face! Join our Beauty Squad to unlock festive rewards and surprise drops throughout the season.
Welcome to the e.l.f. beauty-verse! Explore viral lip oils, seriously effective skincare, and the best of beauty, all within an amazing app experience. From trending products to your Holy Grail e.l.f. favorites, this is your space to shop, share, and discover.
Enhance your beauty journey with features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories. Find your perfect shade and explore new makeup and skincare must-haves.
Join Our e.l.f. Beauty Squad Rewards Program
Our FREE loyalty program offers multiple ways to earn points redeemable for free products and amazing rewards. Enjoy these exclusive Beauty Squad perks:
- Earn points ANYWHERE you shop by uploading your receipt to the app.
- Redeem points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more).
- Get early access to the latest drops and sales.
- Receive a free gift and double points during your birthday month.
- Enjoy exclusive access to members-only content, including our Hot as e.l.f. chart and Squad Sign quiz.*
- Level up your tier for even more exclusive perks, such as free shipping (for Icon members).
Extra Beauty, Without the Extra Cost
Get instant access to e.l.f. weekly ads, gifts with purchase, and special offers on makeup and skincare.
e.l.f. Shoppable Stories
Stay updated on the latest drops and discover your new Holy Grail products.
Find Your Perfect Shade with Virtual Try-On
Virtually try on your favorite products and find your perfect shade matches.
Swipe to Like
Swipe right on makeup you love! Discover and explore your favorite clean beauty products and build your wishlist.
Get Instant In-Store Help
Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials, and learn about ingredients.
Stay Informed
Opt in for push and in-app notifications to be the first to know about exclusive offers, new arrivals, and upcoming sales.
Track Your e.l.f. Orders
Review your order history and track your deliveries. Use the store locator to find the nearest store carrying e.l.f. clean makeup and skincare products.
Share the e.l.f. Love
Share your favorite makeup and skincare products and looks directly from the product page or virtual try-on page.
elf UP! Stay updated on Roblox's dynamic tycoon adventure—a chance to unleash your creativity and make a positive impact.
e.l.f. makes the best of beauty accessible to everyone. Download the app and join us!
