AMD's highly anticipated RX 9070 and RX 9070 XT graphics cards, unveiled at CES 2025, are finally getting a release date: March 2025. This announcement, made via Twitter/X by David McAfee, VP & GM of Radeon Graphics and Ryzen CPUs, confirms the upcoming arrival of these RDNA 4 GPUs. While McAfee expressed excitement about the global availability of a wide range of cards, crucially, specific details regarding specifications and pricing remain elusive.
The March launch follows reports suggesting that review units have already reached tech outlets like eTeknix, fueling speculation about a strategic delay. The theory is that AMD is waiting to directly counter Nvidia's February releases of the RTX 5070 and RTX 5070 Ti, allowing for a more focused competitive comparison. Another possibility is that pricing pressures from Nvidia influenced AMD's decision to postpone the official launch.
The lack of concrete information has resulted in a somewhat muddled rollout for the RX 9070 series. Considering Nvidia's commanding 88% market share (as per a June 2024 report), AMD faces a significant challenge. To make inroads into Nvidia's dominance, a well-executed launch strategy is critical for AMD's success in the mid-range and high-end consumer GPU market.
