Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's roster of collaborations, appearing in the popular mobile game Hay Day starting today. This follows Supercell's successful partnership with Erling Haaland, opening the door for more real-world celebrity integrations.
Unlike his fiery on-screen persona, Ramsay adopts a surprisingly calm demeanor in Hay Day. Promotional videos even feature a humorous apology to past contestants of Hell's Kitchen. He temporarily replaces the character Greg, who's supposedly gone fishing, and will introduce new in-game events and features until the 24th.
This isn't Ramsay's first foray into mobile gaming, as he has previously released mobile apps based on his TV shows. However, his appearance in Hay Day further highlights Supercell's growing interest in real-life celebrity collaborations, likely targeting their mature player base.
Supercell's strategy of incorporating both fictional and real-world celebrities demonstrates their commitment to engaging a diverse audience. For new Hay Day players, a guide offering essential tips and mechanics is available.
