NetEase has kicked off the Lunar New Year festivities in China with a unique promotional campaign for World of Warcraft, featuring a themed train that captures the essence of the popular game. The exterior of the train is adorned with the iconic WoW logo, while the interior showcases a variety of images featuring characters from the franchise along with promotional materials, creating an immersive experience for fans.
Image: netease.com
The launch event was a spectacle, attended by models dressed as renowned characters from the Blizzard universe. These models added to the excitement by handing out memorable gifts to the first passengers, enhancing the festive atmosphere. Several photos and videos from the event have been shared, giving fans a glimpse of the celebration.
Image: netease.com
In addition to the promotional event, World of Warcraft's latest update, Patch 11.1, has introduced significant enhancements to the raiding experience, making it more engaging and rewarding. The key additions include the new raid, The Liberation of Lorenhall, a revamped rewards system, and the introduction of the Gallagio Loyalty progression system. Players participating in The Liberation of Lorenhall raid can benefit from the new Gallagio Loyalty system, which offers unique perks.
These perks include powerful damage and healing buffs, access to amenities such as auction houses and crafting tables, and the ability to consume food more quickly, replacing traditional rewards. Additionally, participants can earn free Augment Runes and gain skills like building portals or bypassing certain raid stages, adding new layers of strategy and enjoyment to the game.