Marvel has denied using AI to create promotional posters for The Fantastic Four: First Steps following online speculation sparked by a seemingly four-fingered man in one image. The marketing campaign, launched this week, included a trailer teaser and several social media posters. One poster, however, drew considerable attention due to a character appearing to have only four fingers.
Further fueling the debate, fans pointed to duplicated faces, inconsistent gaze direction, and oddly proportioned limbs, all suggesting the potential use of generative AI. A Disney/Marvel spokesperson, however, refuted these claims, stating that AI was not employed in the poster's creation.
The four-fingered anomaly has sparked various explanations. Some suggest the missing finger is concealed behind a flagpole, a theory deemed improbable due to the relative sizes and angles involved. Others attribute the error to simple post-production mistakes, highlighting potential shortcomings in image editing rather than AI involvement. The repeated faces, some suggest, might be a result of common digital techniques involving copying and pasting background actors, rather than AI generation.
The Fantastic Four: First Steps - Trailer 1 Stills
20 Images
Despite Marvel's denial, the controversy surrounding the poster's potential AI creation will likely increase scrutiny of future film assets. While the mystery of the four-fingered man remains, ongoing discussions about The Fantastic Four: First Steps continue, focusing on aspects such as Galactus and Doctor Doom.
AnswerSee Results
