In May 2015, Nintendo unveiled an ambitious plan to collaborate with Universal Parks & Resorts, aiming to bring their beloved games and characters to life through innovative theme parks. This strategic move represented a significant expansion of Nintendo's brand into new realms of entertainment. Fast forward to today, and that vision has been realized in the spectacular form of Super Nintendo World. These vibrant theme parks, now established in Japan, Los Angeles, Florida, and soon to open in Singapore, are packed with thrilling rides, engaging interactive elements, themed gift shops, and character-inspired dining experiences that immerse visitors in the magical world of Nintendo.
As we approach the launch of Universal's groundbreaking Epic Universe theme park in Orlando, Florida, along with the debut of the first-ever Donkey Kong Country expansion in America, I had the privilege of sitting down with Shigeru Miyamoto. The legendary game designer behind iconic characters such as Super Mario and Donkey Kong shared insights on the development of these parks, his collaboration with the next generation of Nintendo game developers, and his enthusiasm for the upcoming Nintendo Switch 2 console.
