While Nintendo has begun pricing its major AAA titles at $80 and Xbox initially followed before reversing course, EA has now clarified its stance: no $80 games… at least for the moment.
"We are not currently considering any adjustments to our pricing," stated CEO Andrew Wilson during today's Q1 earnings call. He was responding to an investor inquiry about competing publishers starting to release games at the $80 price point and where EA stands in relation to that trend.
Wilson added:
This is within the context of our already broad pricing structure across different products. From free-to-play games to our premium and deluxe editions, our approach has always been to cover the full spectrum of pricing, ensuring we provide players with the best possible value. We will continue exploring opportunities to offer great value through various pricing strategies over time, but no significant changes are planned at this stage.
EA also clarified during the call that its current fiscal year earnings guidance does not account for any changes to existing pricing models. The current fiscal year concludes in March 2026, so players should not anticipate $80 EA games before then. That means upcoming titles such as Madden NFL 26, EA Sports FC 26, and likely Battlefield 6 will not carry an $80 price—despite rumors suggesting otherwise.
EA is not the only publisher holding off on matching Nintendo’s $80 price for Mario Kart World. Xbox recently announced that The Outer Worlds 2 would launch at $80 along with other unspecified holiday titles, but it walked back the decision following criticism. Similarly, while Randy Pitchford defended the possibility of Borderlands 4 releasing at $80, it ultimately launched at $70. Beyond these examples, it remains unclear which future games may adopt the higher price point, though Grand Theft Auto 6 is widely seen as a likely candidate.
