Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential of app stores outside Apple and Google's dominance.
Alternative app stores have gained significant traction this year, particularly since Apple was compelled to open its platform to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now expanding its partnership with EA.
This development offers increased choice for players. Previously, the iOS App Store and Google Play were the primary avenues for mobile gaming. However, legal challenges forcing Apple and Google to address anti-competitive practices have spurred the growth of alternative app stores. Many of these platforms offer substantial incentives to attract users.
The Epic Games Store, with its free game program, serves as a prime example of such incentives. While Flexion's partners may not offer identical programs, the expectation is greater flexibility in policies compared to Apple and Google's stricter approaches.
EA's participation holds significant long-term implications. As a major player in the gaming industry, EA's move indicates a growing acceptance of alternative app stores. This paves the way for other developers and publishers to explore these platforms.
Currently, the specific EA games slated for alternative app stores remain unannounced. However, titles like Diablo Immortal and other Candy Crush games are potential candidates.
