GEM Partners, a marketing agency, has released the results of a major survey measuring brand reach across seven media platforms in Japan. Pokémon secured the top spot, achieving a remarkable 65,578 points in the annual ranking.
This ranking utilizes a proprietary "reach score," calculating the daily interaction with a brand's content across various platforms including apps, games, music, videos, and manga. The survey sampled 100,000 individuals aged 15 to 69 monthly throughout the year.
Pokémon's dominance is particularly evident in the App Games category, scoring an impressive 50,546 points—a substantial 80% of its overall score. This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions to the brand's reach came from the Home Video (11,619 points) and Video (2,728 points) categories, boosted by collaborations like the Mister Donut partnership and the rising popularity of collectible card games.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.
The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and other related products. It's a collaborative effort between Nintendo, Game Freak, and Creatures, united under The Pokémon Company, established in 1998 to manage all brand activities.
