- My.Games is preparing to launch Rush Royale in the Chinese market
- The approval license was granted following a notably quick application process
- However, Rush Royale may encounter intense competition in China's thriving gaming ecosystem
My.Games has obtained an official release license for its multiplayer tower defense title Rush Royale. This development could soon give Chinese players access to this acclaimed game, representing a bold strategic move by the developer. This isn't My.Games' first venture into the Chinese market by any means.
First, let's address why a license is necessary. In China, all game developers – both domestic and international – must secure official approval before launching their products. Regular readers of our partner publication PocketGamer.biz might recall how a previous licensing freeze created significant disruption throughout China's gaming industry.
Since that licensing freeze, regulatory conditions have substantially improved, particularly for international developers. My.Games, having previously launched War Robots and Huge Castle in China, is now poised for its third consecutive game release in the country.
HeadingEastAccording to My.Games, the Chinese version of Rush Royale will be published by local firm iDreamSky, which will manage all operations within the country. The partnership appears to have facilitated an unusually fast licensing approval, a factor that likely boosts the developer's confidence in the game's potential success.
Like many international developers, My.Games will face formidable competition in China. The recent global release of titles like Mirren: Star Legend demonstrates that China's market already enjoys an abundance of high-quality games. Should Rush Royale become successful, however, it would tap into China's vast population of dedicated mobile gamers.
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