Star Wars Outlaw Sales Projections Plummet

The launch of Star Wars Outlaws was expected to be a pivotal moment for Ubisoft; however, the game has reportedly underperformed in terms of sales, leading to a decline in the company's share price last week.

Ubisoft Hopes to Rebound with Star Wars Outlaws and AC ShadowsCompany Share Price Declined Consecutively Last Week

The launch of Star Wars Outlaws was expected to be a critical point for Ubisoft, a significant release that the company had set its eyes on to help boost its financial position. However, despite a positive reception from critics, the game has underperformed in terms of sales, leading to a decline in Ubisoft's share price last week on September 3.

Ubisoft had placed substantial hopes on Star Wars Outlaws, as well as its other upcoming blockbuster release, Assassin’s Creed Shadows (AC Shadows), positioning them as long-term "value drivers." In its first-quarter 2024-25 sales report, the company highlighted its focus on these two titles, hoping they would help transform the company's financial outlook.

In its Q1 2024-25 sales report, Ubisoft said that they are focused on successfully launching their promising new releases, that being Star Wars Outlaws along with Assassin’s Creed Shadows, and "positioning them as long-lasting value drivers for Ubisoft while continuing the transformation of our organization." Additionally, the company saw a 15% growth in session days across consoles and PC, " mostly driven by Games-as-a-Service. MAUs stood at 38 million, up 7% year-on-year," Ubisoft noted.

Sales for Star Wars Outlaws have been described as "sluggish." According to a report from news outlet Reuters, J.P. Morgan analyst Daniel Kerven remarked that the Star Wars Outlaws has "struggled to meet our sales expectations despite favorable critical reviews." Kerven adjusted his sales projections for the game—from 7.5 million units to 5.5 million units through March 2025.

Following the recent release of Star Wars Outlaws on August 30, Ubisoft's shares fell for a second consecutive day on September 3, with it coming out 5.1% lower on Monday and dipping another 2.4% by Tuesday morning, according to the news outlet. This decline in the company's share price was noted to be "at their lowest levels since 2015 and adding to their over 30% drop since the start of the year."

Despite receiving generally favorable critic reviews, Star Wars Outlaws seems to have not resonated as strongly with players. At the time of writing, it sits at a user score of just 4.5 out of ten on Metacritic. Game8 has given Star Wars Outlaws a rating of 90/100 and believes it is "an exceptional game that does justice to the Star Wars franchise." For more of our thoughts on Star Wars Outlaws, check out our review at the link below!