Since Sydney Sweeney's sultry Dr. Squatch body wash ad debuted in October 2024, fans have speculated about her willingness to push boundaries with brand partnerships. Now, the Euphoria and Madame Web star has taken it to the next level with a limited-edition soap that purportedly contains her actual bathwater. Love it or hate it, she's unapologetically securing the bag.
"You kept asking about my bathwater after the @drsquatch ad... so we saved it," Sweeney announced on Instagram. "Meet Sydney’s Bathwater Bliss! A genuine, ultra-rare soap crafted with authentic bathwater."
The internet erupted over the 5,000-unit product. "Legally, sanitary products must be sterilized—this is pure marketing genius, though I bet she chose the scent," noted one Redditor on r/Entertainment. Another observed, "In reality, it’s filtered to baseline purity. A gimmick that’ll move millions."
Fans humorously debated the production logistics. "Imagine her transferring bathwater into sealed buckets for weekly pickup and interstate transport," one user joked, prompting the reply, "Obviously she bathes at the factory." A practical Redditor countered, "More likely a few drops per industrial batch." Another crunched numbers: "One standard bath could yield 5,000 bars at 2oz water per unit."
Some dismissed the concept outright. "Zero chance it’s real bathwater—Dr. Squatch excels at absurd claims," argued a skeptic.
Commenters analyzed Sweeney’s business acumen amid Hollywood’s shifting landscape. "Is this hustle addiction or financial necessity?" asked one. Another noted, "Today’s stars lack longevity—she’s wisely monetizing her peak." While some deemed it "D-list behavior," others recognized its profitability: "A-list appeal with influencer tactics equals major bank."
Most agreed Sweeney understands her audience. "She’s playing the simp economy brilliantly," wrote a fan, while another predicted, "With global weirdos, she’ll be swimming in cash."
Though supply is tight, fans anticipate creative misuse. "Cue millions reenacting ’bad boy apologies’," referenced one movie buff. Another deadpanned, "People will absolutely eat this soap."
The prevailing sentiment? Enthusiastic irony. Multiple Reddit threads echoed some version of "Disgusting! Where do I buy?" For those determined to try, Sydney’s Bathwater Bliss drops June 6 exclusively on Dr. Squatch’s site.
