Investing in a TV is a significant decision, given it's one of the most utilized gadgets in your home. Skimping on quality for a lower price can lead to a disappointing viewing experience and a short-lived device. Instead, focus on finding the best deals on high-quality TVs that meet your gaming and streaming needs. Fortunately, TV sales occur throughout the year, meaning you can often avoid paying full price if you're savvy about timing your purchase.
While Black Friday and Cyber Monday are synonymous with huge discounts, they're not the only times to snag a deal. These events are known for the deepest savings, but you can also find significant discounts on the best gaming TVs and quality 4K TVs at other times.
As the Super Bowl approaches each year, retailers often offer substantial savings on TVs. This period coincides with manufacturers launching new models in the spring, making it an ideal time to find deals on older TVs. Keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day for further opportunities to save.
Best Times to Buy a TV
Black Friday and Cyber Monday
Originally centered around a single day post-Thanksgiving, Black Friday has expanded into weeks of sales in November. This period offers some of the year's most significant discounts on TVs. You can find budget-friendly options perfect for secondary rooms, as well as deals on newer, higher-end models released earlier in the year.
Traditionally focused on in-store shopping, Black Friday still features some exclusive in-store deals, but stock can be limited. If you're after a specific TV, act quickly during the 2025 sales to secure your purchase. Cyber Monday, on the other hand, brings the deals online, with retailers like Amazon, Best Buy, and Walmart offering competitive discounts akin to Prime Day, though often with limited stock and time frames.
Before the Super Bowl
Post-holiday, the Super Bowl emerges as a major TV-watching event. Retailers boost TV availability around mid-January to early February, capitalizing on the demand. During this time, you'll see significant savings, especially on larger screens. Older models tend to be discounted first, but you can still find good deals on newer TVs. Currently, Super Bowl deals on Samsung OLED TVs are already available.
January also marks the Consumer Electronics Show (CES), where new TV models are announced. Retailers then clear out older models to make room for these new arrivals in the spring.
Springtime
Major TV brands like Samsung, LG, Sony, and TCL typically release new models from March through Memorial Day weekend. This is an excellent time to find deals on last year's models, as retailers clear space for new stock. These older models often have only minor differences from their successors, ensuring you won't miss out on essential features.
Amazon Prime Day
Originally an Amazon-exclusive event, Prime Day has evolved into a multi-day sale in mid-July, with other retailers like Walmart and Best Buy joining in. Prime Day offers deep discounts on TVs, similar to Black Friday and Cyber Monday, though focused more on older models. Keep an eye on the site, as deals can change rapidly during the event.
Holiday Weekends
If you can't wait for major sales events, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day often feature TV discounts. While these deals might not be as steep, you can still find good offers. Currently, the Presidents' Day sales, ending on February 17, offer great deals at Best Buy.
TV Release Cycles Matter
Understanding TV release cycles can help you find the best discounts. New models are announced at CES in January, with releases starting in March. Older models often see deeper discounts during this time. If you're eyeing the latest releases, waiting until fall or Black Friday and Cyber Monday can yield the best prices.
TV Brands With New Products
Samsung
Samsung's 2025 lineup focuses on high-end models, with fewer budget options. The new models offer minor upgrades, enhancing brightness, mini-LED and Quantum Dot (QD-OLED) technology, and gaming features.
LG
LG's 2025 OLED evo TVs feature AI enhancements and the "Brightness Booster Ultimate" technology. The new G5 TV targets gamers with a 4K 165Hz variable refresh rate to reduce lag and stuttering.
Hisense
Hisense's 2025 lineup includes ULED models with a 144Hz refresh rate for gamers. The 136" MicroLED TV utilizes mini-LED technology to eliminate backlight limitations.
Vizio
In 2024, Vizio refined its TV lineup with minor enhancements and removed the top-tier P-series. The M-series and V-series remain, with the budget-friendly D-series available in 1080p for smaller screens.
TCL
TCL revamped its lineup in 2024 with Q- and S-series, with the QM8 as the flagship model. At CES 2025, they introduced the entry-level Mini LED TV, QM6K, available in 65", 75", and 85" sizes, with smaller sizes coming later in the year.
Roku
Roku expanded into TVs in 2024, offering 11 models ranging from 24 to 75 inches, designed primarily for streaming. The Roku Plus models include the Voice Remote Pro with hands-free voice commands and rechargeable batteries, while the Roku Select models come with a standard Roku Voice Remote.
Top Budget TVs You Can Buy Now
Hisense 65U6N
This TV offers accurate colors, solid contrast, and numerous features at a surprisingly affordable price. Available at Amazon.
TCL 55Q750G
A stunning QLED TV with impressive contrast and brightness, capable of hitting 144Hz in 4K with VRR enabled, all while remaining budget-friendly. Available at Amazon.
Hisense 50U6HF
An ultra-affordable TV with Amazon Fire TV OS, offering simple streaming and smart home capabilities. Available at Amazon.
