HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled daily player spending on mobile to a record-breaking $8.6 million, surpassing even the game's launch day revenue in July 2024.
AppMagic data reveals Zenless Zone Zero's mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa (offered free to players), enhanced game mechanics, and exciting new content, all driving increased player spending. The Hoshimi Miyabi banner was particularly impactful on revenue generation.
Remarkably, the 1.4 update sustained player engagement far beyond typical post-update trends. Unlike the usual decline in spending a week after updates, daily revenue remained above $1 million for over 11 consecutive days, and even surpassed $500,000 after two weeks.
While a significant achievement, Zenless Zone Zero's revenue still trails behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.
