Home News ASUS Teases Xbox-Branded Handheld

ASUS Teases Xbox-Branded Handheld

Author : Nathan May 15,2025

Gaming hardware giant ASUS has recently unveiled a tantalizing teaser of what could potentially be an Xbox-branded handheld device. The ASUS Republic of Gamers (ROG) X/Twitter account shared an intriguing glimpse, showcasing its "little robot friend" hard at work on a new project. The teaser prominently features both an ROG Xbox controller and a handheld system, sparking excitement among gaming enthusiasts.

This teaser follows last month's IGN report about Microsoft's ambitious plans for video game hardware. The report mentioned a full next-generation Xbox slated for 2027 and hinted at the possibility of an Xbox-branded handheld launching later in 2025. The ASUS teaser supports these rumors, as the handheld device clearly displays buttons labeled with Xbox's Y, B, A, and X, distinguishing it from PlayStation's and Nintendo's configurations. Additionally, the device includes a D-pad, two thumbsticks, and four smaller additional buttons, though these are less clear in the teaser.

Adding to the intrigue, the official Xbox account responded to ASUS's teaser with a playful wide-eyed gif, suggesting that a major reveal might be on the horizon.

pic.twitter.com/ONZpeEmNka

— Xbox (@Xbox) March 31, 2025

While specific details like a reveal date or launch window remain undisclosed, the monitor in the teaser hints at the handheld's key features: "Marathon stamina, more capacity, faster speeds" and a "fresh look!" These attributes suggest a device designed for extended playtime, ample storage, and swift performance.

In January, Jason Ronald, Microsoft's VP of 'Next Generation,' discussed with The Verge Microsoft's strategy to integrate Xbox and Windows experiences for PC gaming handhelds developed by original equipment manufacturers (OEMs) such as ASUS, Lenovo, and Razer. Although this Xbox-branded handheld isn't a Microsoft-made console, the company is reportedly preparing to release its own first-party Xbox handheld in the future.

The successor to the Xbox Series X is reportedly in full production and expected to launch in 2027, aligning with Xbox president Sarah Bond's statements about Microsoft's commitment to advancing next-generation hardware with significant technological advancements.

Amidst these developments, there's ongoing debate about the future of gaming consoles. Netflix's President of Games, Alain Tascan, recently suggested that future gaming generations might rely less on dedicated consoles, even as major companies like Microsoft, Sony, and Nintendo continue to invest in new hardware. Nintendo, for instance, is set to reveal more about its highly anticipated Switch 2 during a Nintendo Direct on April 2. Fans are eagerly awaiting details on the Switch 2's features, release date, and pre-order information.

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