At Star Wars Celebration 2025, Hasbro unveiled an exciting array of new toys and collectibles that thrilled fans, including fresh figures from *The Mandalorian* and a highly anticipated Dash Rendar figure. These new releases were prominently displayed at the event, giving attendees a firsthand look at what's coming next.
IGN captured stunning photos of Hasbro's Star Wars Celebration display and engaged in insightful conversations with designer Chris Reiff and Hasbro Marketing's Jing Houle. They discussed the joy and challenges of bringing these iconic characters to life in toy form. Dive into the slideshow gallery below for an in-depth look at these new additions, and continue reading to discover the thoughts of Reiff and Houle, including their vision for enhancing the representation of some of the most beloved heroes in the Star Wars universe.
Hasbro's Star Wars Celebration 2025 Display Booth
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Fans of *Star Wars Jedi: Survivor* were delighted to see new figures included in this latest wave of Star Wars toys. Nightsister Merrin received a new figure, while the series protagonist, Cal Kestis, is part of a three-pack set alongside Turgle and Skoova Stev. A highlight of this set is Cal's inclusion of multiple interchangeable heads, notably one with a handlebar mustache. According to Houle, this particular style was a key focus for the release.
"Honestly, we just wanted to have fun with it," Houle shared with IGN. "This is one of my favorite packs that we revealed in the panel. We actually started with the handlebar mustache and the mullet and then added in the clean cut, and then the short beard later. So for us, the primary look is almost the handlebar, and it's just so much fun."
For Merrin, it was essential to include her alongside Cal, given her significance in the *Fallen Order/Survivor* narrative. The challenge lay in accurately capturing her distinctive Force abilities.
"It's tough to have Cal without Merrin," Reiff noted. "So we're glad we finally got to Merrin, but doing that Force effect, the green blast coming there, all the great detail of that new costume and the face tattoos with the inkjet. Just some beautiful subtlety going on there. She's a really cool character I know we know fans are invested in and really being able to build out that world."
This year's toy lineup also features two fan-favorite characters, Han Solo and Chewbacca. Despite the numerous iterations of these figures over the years, Houle believes there is always room for improvement.
"I mean, we haven't done them in a long time," Houle explained. "They needed an update, so we gave them fully new tools so they're brand new with the latest articulation so that fans can really celebrate and enjoy... classic characters out again in the latest technology and articulation that we have. And they've made quite a few updates on top of the articulation just in general. We learned a lot from the Wookiees that we've done where they have really long hair."
Houle continued, "And so, despite the long hair, having softer plastics so he can still pivot and move his head in a seamless way, that was really important to us. And we added articulation into Han too, but we didn't give him the thigh break because we didn't want to separate the red bars on his right side of the outside of the thigh. So we thought it was important to keep that clean. So we added articulation to the top of the boot instead."
Everything Revealed at Hasbro's Star Wars Celebration 2025 Panel
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Among the standout figures in this lineup is The Ronin, inspired by the anime anthology series *Star Wars: Visions*. Staying true to the series, The Ronin is a black-and-white figure with the only color being his red katana lightsaber. As a Celebration-exclusive release, Houle and Reiff emphasized the importance of perfecting the finer details.
"I love that we kept to it," Houle stated. "And then taking from learnings from what we know about Japanese culture and stuff, the way the box is built, how premium it looks, the magnets that let it open, how clean it looks, the watercoloring, the accessories that's hidden on the top of the box so you don't just see it. Everything. There was so much attention from packaging to design to engineering."
Reiff added, "And even the Japanese language for this exclusive packaging, we don't do that normally, but for here, because we're here in Japan, we wanted to really embrace all that and do a special package that was just Japanese language for that too."
Finally, Hasbro also unveiled a meticulously crafted Death Trooper helmet for their 1:1 scale Black Series helmet line during their Celebration panel.
"[It's] a great fully new tooled helmet for the Black Series Premium roleplay line," Reiff said. "It looks like it's straight out of the movie with the weathering, the lighting detail, and you poke a button on the side and you control the chin lights and the spectre sensor lights over on the side. So, just a great addition to our line. And working with Lucasfilm in partnership to work from original files so that we could really nail all the details of this helmet and then add our own stuff to the inside because the real ones never had an inside, but this one does. All our other helmets, it has the full detailed interior."
For more on Star Wars Celebration, find out what we know about the plot of *Star Wars: Starfighter* and see the biggest news and moments from Celebration.
