Coperni’s Fall/Winter 2025 show was a groundbreaking event that took place at the adidas arena in Paris, a venue renowned for its esports competitions. The show seamlessly merged fashion with gaming culture, creating an experience that was both nostalgic and futuristic. Instead of the traditional front-row filled with influencers, celebrities, and media, Coperni introduced a novel twist: 200 gamers seated on ergonomic gaming chairs, actively engaged in playing Fortnite and other games throughout the presentation.
This innovative approach transformed the runway into a vibrant scene reminiscent of the ‘90s LAN parties, complete with technical details that celebrated gaming’s golden age. The integration of fashion and gaming extended beyond the set design, deeply influencing the entire collection and showcasing how technology and style can harmoniously coexist.
The FW25 collection was rich with both subtle and overt references to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to Lara Croft’s utility holsters from Tomb Raider. Additionally, the brand introduced Tamagotchi bags on the runway, playfully nodding to the nostalgia of handheld gaming.
Gaming-inspired films also significantly influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were woven throughout, while the high slit in Alice’s dress from Resident Evil (2002) was creatively reimagined in the opening look. These cinematic references added layers to the collection, effectively bridging the gap between digital realms and real-world fashion.
Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season's womenswear collection is a testament to that. By focusing on gaming—a traditionally male-dominated space—the brand challenges outdated stereotypes and fosters greater inclusivity in fashion.
Image: instagram.com
Beyond the clothing, the show was a masterclass in generating viral moments. Shortly after the presentation concluded, videos of the gamer-filled runway flooded social media, reinforcing Coperni's reputation for creating unforgettable spectacles.
This is not the first time Coperni has made a significant impact during fashion week. Last season, the brand concluded Paris Fashion Week with a fairytale-inspired showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations such as spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the envelope of what a fashion show can be, proving that Coperni is not just a label but a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again demonstrates its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates well beyond the fashion industry.
As social media continues to buzz with reactions to the gamer-infused runway, one thing is clear: Coperni has done it again, solidifying its position as a trailblazer in modern fashion.
