Supercell's Mo.co Shows Early Success Despite Revenue Dip
Supercell's upcoming millennial-targeted monster-hunting multiplayer game, Mo.co, has demonstrated impressive early traction—at least financially—racking up $2.5 million in revenue during its soft launch phase.
What Exactly Is Mo.co?
For those unfamiliar, Mo.co blends modern social gaming elements with Monster Hunter-inspired gameplay. Players step into the shoes of stylish part-time hunters tackling contracts against extraterrestrial threats. Cosmetic items and collectibles have likely contributed to the game’s initial revenue surge.
However, the earnings spike was short-lived—possibly due to either content limitations in its invite-only testing phase or the typical early-adopter rush fading.
Supercell’s Unconventional Approach
What makes this particularly noteworthy is Supercell’s track record of being ruthlessly selective with releases. Rather than spreading resources thin across multiple projects, the company focuses only on titles showing exceptional promise.
Games like Brawl Stars and Squad Busters overcame slow starts to become hits, while others (Flood Rush, Everdale) were canceled pre-launch. Will Mo.co follow the former path?
With this encouraging early performance, Supercell may test additional content updates before committing to a full release. Stay tuned for updates on Mo.co’s potential global launch.
In the meantime, while access remains limited, check out our Ahead of the Game feature highlighting top mobile early-access titles you can play right now.
